Starting July 4, GIVA's limited-time GOAT Sale brings together up to 60% off sitewide, free silver jewellery worth up to INR 3,000, and exclusive rewards on the brand's D2C website & app

3^rd July 2026, Bengaluru, India:  GIVA, one of India's leading omnichannel fine jewellery brands, today announced the launch of its GIVA GOAT Sale, one of the brand's biggest online shopping events of the year. Running from July 4 to July 12, exclusively on www.giva.co, the limited-time sale brings together some of GIVA's best offers across its silver jewellery collection.

Built around the theme of "GOAT Discounts" and "The Greatest Offers of the Year," customers can shop up to 60% off sitewide for a limited period. As part of the campaign, shoppers can also unlock free silver jewellery worth up to INR 3,000 through special promotional codes available during the sale.

With festive and gifting occasions around the corner, the GIVA GOAT Sale aims to make premium silver jewellery more accessible, giving customers an opportunity to refresh their everyday collection or find thoughtful gifts at exceptional value.

Commenting on the announcement, Anirudh Kudva, Chief Revenue Officer, GIVA, said:

"The GIVA GOAT Sale is one of our biggest online shopping events yet. We wanted to create an experience that genuinely excites customers, not just through attractive offers, but by making quality silver jewellery more accessible than ever before. Along with up to 60% off sitewide, customers can also enjoy exclusive rewards and free silver jewellery during the campaign. It's our way of thanking the millions of customers who continue to choose GIVA for everyday wear, gifting and milestone moments."

The sale will feature GIVA's extensive range of silver jewellery across earrings, rings, pendants, necklaces, bracelets, anklets and more, catering to a wide range of styles and occasions. Exclusive offers and promotional codes will be available only on GIVA's D2C website & app throughout the campaign.

As the GIVA GOAT Sale is available for a limited period, customers are encouraged to shop early to make the most of the offers before the campaign concludes on July 12.

About GIVA

GIVA disrupted the jewellery space by making high-quality, certified silver jewellery accessible to all. The brand expanded into gold and lab-grown diamonds in 2023, ensuring that affordability and accessibility remained at its core. In 2022, GIVA opened its first exclusive offline store in Bangalore, and within just a few years, its retail network grew exponentially. Alongside its brick-and-mortar expansion, GIVA has made strategic partnerships with multiple e-commerce and quick commerce sites.

While GIVA outsources manufacturing to trusted partners in various countries such as China, Thailand, Turkey, and Italy,  a significant portion of its production is based in India. To maintain quality standards, the company set up its first in-house plating facility in Jaipur. Today, GIVA serves over 2 million customers (in India alone) and has achieved steady business growth, with a consolidated revenue from operations increasing by 66% in FY 2023-24, reaching ₹273.6 crores. The company’s overall revenue is expected to cross ₹500 crores, further cementing its position as one of India’s most prominent fine jewellery brands.

The announcement was led by Dr. Sundar Ramakrishnan, Managing Trustee of SNR Sons Charitable Trust. He was joined by the trust's Chief Executive Officer C. V. Ramkumar, Chief Administrative Officer D. Maheshkumar, Medical Director Dr. S. Rajagopal, Medical Superintendent Dr. S. Alagappan, and senior cardiology consultants. Together they framed the certification as proof of the hospital's push toward world-class cardiac care.

The timing matters. Heart disease is one of the biggest killers in Tamil Nadu, behind roughly 36% of all deaths among people aged 30 to 69. The most recent figures point to a 12.5% year-on-year rise in heart attack deaths. That climbing toll is exactly why hospitals are under pressure to sharpen how they handle ST-elevation myocardial infarction, the deadliest form of heart attack.

So what does the certification actually mean? The American Heart Association awards it only to hospitals that meet tough standards for diagnosing heart attacks quickly and treating them well. A Comprehensive Chest Pain Center has the staff, infrastructure and technology to act fast, including Percutaneous Coronary Intervention, the mechanical procedure used to reopen blocked arteries and restore blood flow to the heart. Certified centers also have to show they follow evidence-based protocols and keep improving the way they coordinate patient care.

The association's reasoning is blunt about why speed counts. When someone has a heart attack, every minute counts, and hospitals need to be ready to coordinate care without delay, said the incoming co-chair of the AHA's International Committee. The certification, the official explained, was built to help hospitals work in a more joined-up way, lift outcomes for cardiovascular patients, and deliver reliable care to people arriving with both cardiac and non-cardiac chest pain.

The broader goal is to cut cardiac deaths by getting more people to recognize heart attack symptoms early, seek help sooner, and reach proper treatment without losing time.

For the hospital, the certification reads as a marker of how far its cardiology department has come. "This certification is a significant milestone in the continued growth of Sri Ramakrishna Hospital and a proud achievement for our Department of Cardiology," Dr. Ramakrishnan said. He added that the focus stays on making sure every patient gets timely, evidence-based cardiac care at the highest standard, backed by advanced technology and international quality benchmarks.

In a notable Corporate Social Responsibility (CSR) initiative, Makers Hive Innovations Pvt. Ltd., in collaboration with Global University Foundation and Applied Info Services India Pvt. Ltd. (AIS), organized a KalArm Bionic Hands Distribution Program on February 19, 2026, at the AIS office in Hyderabad.

As part of this initiative, AIS sponsored the donation of 10 KalArm bionic hands to deserving upper-limb amputees. This effort reflects AIS’s strong commitment to social impact, inclusivity, and community upliftment through technological innovation.

The KalArm bionic hand, developed by Makers Hive, is an advanced prosthetic solution designed to restore functionality and independence to individuals who have lost upper limbs.

The event was attended by prominent personalities, including actress and social activist Amala Akkineni as Chief Guest, along with actress and producer Niharika Konidela and actress Faria Abdullah as Guests of Honour. All emphasized the importance of empowering amputees through accessible and affordable technology.

KalArm is recognized as India’s first fully functional bionic hand, offered at approximately one-tenth the cost of comparable global devices, making it significantly more accessible.

The program featured live demonstrations showcasing the hand’s capabilities, along with heartfelt testimonials from beneficiaries who shared how the device is transforming their daily lives by restoring independence and confidence.

Beyond providing assistive devices, the initiative also focuses on long-term rehabilitation, including skill development and employment opportunities for amputees in collaboration with NGOs.

Makers Hive, AIS, and Global University Foundation reaffirmed their commitment to scaling such initiatives and leveraging technology to create meaningful and sustainable social impact for underserved communities.

Inspired by his father’s dedication to social service, Shiva strongly believes in contributing to others’ success. His mission is to create meaningful impact by helping individuals unlock their full potential and become job creators.

Shiva Mathivanan’s journey is a powerful reminder that failure is not the end—it’s the foundation for a greater purpose. Today, he stands as a guide for aspiring entrepreneurs, helping them take the right steps toward building a successful and fulfilling future.

The brand approaches couture as an intimate expression of emotion, where storytelling, identity, and design come together. Rooted in translating intangible human experiences into garments, VAZANEH reflects a new wave of designers redefining contemporary Indian couture through thoughtful design and narrative-driven collections.

A Poetic Couture Debut

VAZANEH’s debut collection explored love as a transformative force, moving beyond romance to represent a deeper journey of vulnerability, awakening, and personal growth. Each garment symbolized a stage of emotional evolution, capturing how profound human connections reshape identity and self-expression.

At the heart of the presentation was a striking showstopper look: a crystal-embellished lehenga paired with a dramatic trailing cape. Designed in hues of black, pink, gold, ivory, and violet, the ensemble featured intricate floral, scroll, and arabesque motifs, evoking blossoms scattered across a twilight sky.

The showcase concluded with Farhana Bodi walking as the showstopper, embodying the collection’s essence of strength and elegance. Adding to the glamour of the evening, actress Jacqueline Fernandez attended the showcase as Guest of Honour, whose presence elevated the event and brought additional attention to the brand’s debut.

Craftsmanship and Design Language

The collection highlighted meticulous craftsmanship through hand-painted details, delicate crystal and stone embellishments, and layered floral embroideries. Luxurious fabrics such as Habutai silk, Italian tulle, French Chantilly lace, lamé, and silk satin were carefully selected to create a balance between structure, texture, and dimension.

VAZANEH’s silhouettes lean toward sculptural and architectural forms, featuring sculpted bodices, corsetry, fish-cut lehengas with capes, exaggerated sleeves, and sharply defined shapes. The designs combine precision tailoring with layered construction, creating a couture narrative, that feels both powerful and emotionally expressive.

Sharing insight into the inspiration behind the collection, designer Prbhjiit Maniktala said, “Love is one of the most transformative experiences we go through as human beings. It reveals parts of us we didn’t know existed and changes us in ways we can’t always explain. This collection expresses that journey of vulnerability, discovery, and the quiet strength that follows.”

About the Founder

Prbhjiit Maniktala is a fashion entrepreneur and creative director known for building brands with clarity and a strong design identity. In 2025, she founded VAZANEH, a couture label shaped by her philosophy of quiet strength, architectural silhouettes, and modern Indian elegance.

Actively involved in every aspect of the brand from textile development and fittings to styling and overall narrative she works closely with Indian artisans to maintain exceptional craftsmanship and quality. In a short span of time, Maniktala has positioned VAZANEH as a promising new voice in the luxury couture space, blending creative vision with thoughtful brand building.

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The rapidly growing world of drone technology will once again come together at Drone Expo 2026, happening on 17th and 18th April 2026 at the Bangalore International Exhibition Centre (BIEC), Bengaluru. Now in its 7th edition, the two-day exhibition will present a wide range of UAV technologies, innovations, and solutions that are shaping the future of aerial applications across industries.

Over the past few editions, Drone Expo has steadily built its position as a focused platform where technology providers, innovators, and industry stakeholders come together to showcase developments in unmanned systems. The previous edition witnessed 10,000+ visitors, participation from global countries, and more than 50 exhibitors, highlighting the strong interest and momentum in the drone ecosystem.

With the drone industry expanding rapidly across sectors such as defence, infrastructure, agriculture, mapping, surveillance, logistics, and disaster response, platforms like Drone Expo are becoming increasingly important for bringing technology creators and industry users together. 

Strong Industry Participation 

The upcoming edition of Drone Expo is going to witness participation from leading technology brands, drone manufacturers, solution providers, and emerging startups. Several companies are preparing to present their latest UAV systems, advanced sensors, software platforms, and aerial data solutions.

The presence of both established companies and innovative startups is expected to make this year’s exhibition particularly exciting. Many of the technologies being showcased are designed to improve efficiency, enhance accuracy, and support modern industry requirements. 

With global participation and cutting-edge solutions on display, Drone Expo 2026 will be a game-changing edition for the industry, opening new opportunities for collaboration, partnerships, and technology adoption.

Dedicated Zones for Innovation and Startups

Drone Expo 2026 will also highlight the next generation of innovators through two special segments designed to support emerging talent. 

The Young Innovators Zone will provide a platform for students, young researchers to showcase their drone concepts, experimental technologies, and innovative ideas. The initiative encourages young talent to actively participate in the growing UAV ecosystem and share their vision for the future.

The Startup Zone will bring together early-stage companies and technology ventures that are developing new solutions in drone hardware, software, analytics, and automation. This zone will offer startups the opportunity to present their innovations directly to industry leaders, investors, and potential collaborators.

Experience Drone Technology Live 

One of the most exciting attractions of Drone Expo 2026 will be the live drone demonstrations, where visitors can see advanced UAV technologies performing real-world applications. These demonstrations will showcase how drones are being used for aerial mapping, inspection, surveillance, agriculture monitoring, and industrial operations.

Live demos allow attendees to understand the practical capabilities of drone technology and see how these solutions can support different industries. 

Drone Expo has grown into an important meeting point for the drone and UAV ecosystem. The event provides opportunities for industry professionals, innovators, researchers, startups, and technology enthusiasts to explore new developments and discover emerging trends in unmanned technologies. 

As the demand for drone solutions continues to increase, platforms like Drone Expo help create new business opportunities, industry collaborations, and technology exchanges that support the growth of the ecosystem.

With advanced technologies on display, innovative startups, student-led breakthroughs, and live demonstrations, Drone Expo 2026 promises two days filled with ideas, innovation, and industry engagement.

Visit Drone Expo 2026 and witness the future of technology. 

For visitor registration, exhibitor participation, and media inquiries, further details reach out at Website- https://www.droneexpo.in/

Email: info@droneexpo.in

Contact: 011 45055579

• Sohum Linen garnered overwhelming attention at the ongoing AAHAR 2026, one of Asia's premier hospitality exhibitions.
• The company officially announced the launch of two innovative product lines: 'EcoLux' and 'SmartWeave'.
• These new offerings are set to introduce advanced sustainability and technology to the hospitality linen sector.

Sohum Linen has made a significant impact at AAHAR 2026, one of Asia's largest food and hospitality fairs currently underway. Their exhibition booth witnessed unprecedented footfall, drawing keen interest from industry stalwarts, procurement managers, and hospitality professionals alike. This robust engagement underscores the market's anticipation for innovation in the linen sector.

Visitors lauded Sohum Linen's commitment to quality and sustainable practices, often citing the intricate craftsmanship and innovative materials on display. The buzz around their stand was palpable, with discussions ranging from advancements in textile technology to future trends in luxury hospitality outfitting. Company representatives engaged extensively, providing insights into their upcoming ventures and existing portfolio.

Strategic Unveilings at AAHAR 2026

Sohum Linen proudly unveiled its 'EcoLux' collection, a line dedicated to premium sustainable textiles. This range features fabrics crafted from organically sourced fibers and recycled materials, designed to meet the growing demand for eco-friendly solutions in the hospitality industry. The 'EcoLux' line promises durability, a luxurious feel, and a significantly reduced environmental footprint, aligning with global sustainability initiatives.

In another major announcement, Sohum Linen introduced its 'SmartWeave' technology, integrated into its latest range of bed and bath linen. This proprietary technology enhances fabric strength, breathability, and quick-drying properties, offering superior comfort and operational efficiency for hotels and resorts. The 'SmartWeave' products are engineered for longevity, translating into cost savings and an elevated guest experience for consumers.

Company Vision and Market Outlook

“The response at AAHAR 2026 has been truly phenomenal,” stated a company spokesperson. “It validates our continuous efforts in research and development, pushing the boundaries of what’s possible in linen manufacturing. These two launches, 'EcoLux' and 'SmartWeave', are not just new products; they represent our vision for a more sustainable and technologically advanced future in hospitality textiles.” The company emphasized its strategic intent to cater to evolving market demands, focusing on both environmental responsibility and cutting-edge performance.

Much like the strategic expansions seen in various sectors, such as the opening of Nukleus's new state-of-the-art office in Noida, Sohum Linen's launches underscore a period of significant growth and innovation within their respective industries. AAHAR, serving as a pivotal platform for industry players, has once again proven instrumental in facilitating such significant announcements. It provides an unparalleled opportunity for brands to connect with a vast network of stakeholders, gauge market sentiment, and introduce groundbreaking innovations. Sohum Linen's strategic timing for these launches at such an influential event is noteworthy.

FAQ

• When did Sohum Linen announce its new product launches?
• What are the key features of Sohum Linen's 'EcoLux' collection?

For more detailed news coverage on industry innovations and major market developments, stay tuned to Nav18.

• Adi Karnataka royal sub-clans are actively seeking Category 2A OBC classification.
• The move is central to formally reclaiming and recognizing their long-standing warrior heritage.
• Achieving 2A status would unlock critical socio-economic benefits and historical validation for these communities.

A significant movement is gaining momentum within Karnataka as several Adi Karnataka royal sub-clans are intensifying their efforts to secure Category 2A Other Backward Classes (OBC) status. This push is not merely about reservation benefits; it's deeply rooted in a desire to formally reclaim and cement their ancestral warrior heritage, which they contend has been historically overlooked or diluted.

For generations, these sub-clans have preserved oral histories and traditional practices that speak volumes of their martial past and their pivotal roles in various historical kingdoms across the region. Their lineage, they argue, traces back to ancient ruling families and military commanders whose contributions shaped Karnataka's socio-political landscape.

The Quest for Formal Recognition and Social Equity

The demand for Category 2A status holds immense significance. In Karnataka's reservation matrix, the 2A category typically encompasses economically and socially backward communities, granting them quotas in government jobs and educational institutions. For the Adi Karnataka royal sub-clans, this classification is viewed as a crucial step towards both social equity and the formal acknowledgment of their historical identity.

Community leaders and representatives have been actively engaging with state authorities, submitting extensive documentation and historical evidence to support their claims. They highlight that despite their historical prestige, many members of these sub-clans face socio-economic challenges that warrant affirmative action. The reclassification would provide much-needed opportunities for younger generations to access quality education and stable employment, while simultaneously reinforcing their cultural pride.

Reclaiming a Legacy: Beyond Reservations

The narrative surrounding this demand extends far beyond the immediate benefits of reservation. It's a passionate plea to rewrite historical oversight and restore the true identity of these communities. Many feel that the term 'royal' often mischaracterizes their current socio-economic standing, obscuring the struggles faced by many within their ranks.

By securing 2A OBC status, these clans aim to ensure that their 'warrior heritage' is not just a point of pride but also a foundation for future progress and recognition within modern Indian society. Their efforts echo similar movements across the country where communities strive to assert their unique cultural and historical identities while seeking social justice. This pursuit of rights and recognition for various communities is a continuous process, much like the broader conversations around social justice and awareness. It mirrors efforts seen in various parts of the country, such as when Sheena Chohan drove rights awareness in Dharavi on Women’s Day, highlighting the ongoing need to champion community welfare.

Navigating the Policy Labyrinth

The process of reclassifying communities into OBC categories involves rigorous review by the Karnataka State Backward Classes Commission, followed by government approval. This typically entails historical research, socio-economic surveys, and public hearings to assess the eligibility criteria comprehensively. The state government faces the delicate task of balancing historical claims with contemporary socio-economic indicators and legal precedents.

Discussions around such classifications often involve detailed analysis of historical records and the present-day condition of the communities. The legal and policy implications are often debated in academic and judicial circles, similar to panels that analyze complex legal frameworks, such as those that Chandigarh University hosted on repeat players in civil litigation, underscoring the layered nature of such public policy decisions.

FAQ

• What does Category 2A OBC status entail in Karnataka?
  Category 2A OBC status in Karnataka provides reservation benefits in government employment and educational institutions for communities classified as socially and educationally backward.
• Why is 'warrior heritage' important to the Adi Karnataka royal sub-clans?
  Reclaiming their warrior heritage is crucial for these clans as it serves as a formal acknowledgment of their historical contributions, martial lineage, and cultural identity, fostering pride and recognition beyond just socio-economic benefits.

For more detailed news coverage on this evolving story, visit nav18.in.

• Axis Max Life and Saarathi Finance have officially announced a strategic partnership.
• The collaboration focuses on enhancing financial security and offering comprehensive protection solutions for India's vast MSME sector.
• This initiative aims to bolster the resilience of small and medium enterprises against unforeseen financial challenges.

In a significant development for India's Micro, Small, and Medium Enterprises (MSME) sector, Axis Max Life and Saarathi Finance have unveiled a strategic partnership designed to strengthen financial security for these vital businesses. The alliance is set to introduce a range of tailored solutions, addressing the unique financial vulnerabilities often faced by MSMEs.

This collaboration arrives at a crucial time when MSMEs, the backbone of the Indian economy, seek robust support mechanisms to navigate dynamic market conditions. The partnership is expected to integrate Axis Max Life's expertise in insurance and financial protection with Saarathi Finance's deep reach and understanding of the MSME lending landscape.

Representatives from both companies emphasized the shared vision behind this initiative. The goal is to provide comprehensive protection that extends beyond traditional credit, offering peace of mind through structured financial products. These offerings could encompass various forms of insurance and risk mitigation strategies, customized to fit the diverse operational needs of small and medium-sized businesses.

The MSME sector contributes substantially to India’s GDP and employment. Yet, these enterprises frequently grapple with limited access to capital and adequate financial safety nets. This new partnership aims to bridge those gaps, empowering businesses to sustain growth and stability even amidst economic fluctuations.

Industry observers note that such alliances are critical for the holistic development of the MSME ecosystem. As the financial sector continues to innovate, bespoke solutions tailored for specific segments, like those offered by this partnership, become increasingly vital. It underscores a growing recognition among financial institutions of the distinct needs of this sector.

The move also reflects a broader trend in the Indian financial market, where entities are looking for innovative ways to serve underserved segments. Just as the market anticipates significant movements with upcoming financial events, such as the Speciality Medicines Limited IPO, partnerships like this one demonstrate a proactive approach to financial inclusion and stability.

Both Axis Max Life and Saarathi Finance are committed to rolling out these new offerings efficiently, ensuring maximum reach and impact. The initiative is poised to create a more secure operating environment for countless MSMEs, fostering greater confidence and resilience across the nation's enterprise landscape.

?️ Share Your Opinion!

How do you think this partnership between Axis Max Life and Saarathi Finance will impact the long-term financial stability of India's MSMEs?

Stay tuned to Nav18 News for the latest developments in business and finance.