KLAW Launches India's First Super Sprout Sticks

Mumbai, April 3, 2026: In a crowded healthy snacking market, KLAW Snacks has carved a distinct space by focusing not just on fuelling the body but also on calming the mind. The brand has now taken this philosophy a step further with the launch of KLAW Super Sprout Sticks — India's first supersprout snack.

Announced on March 31, 2026, the new product builds on the success of the brand’s earlier Supergrains Puffs and targets modern consumers who understand that true performance includes proper recovery and relaxation. Made with 47% sprouted moong and jowar, these baked sticks are high in protein and crafted to deliver both nutrition and bold taste without any guilt.

The launch reflects a growing demand among urban Indians for snacks that go beyond mere calories and protein. Today’s consumers, often juggling demanding workdays, intense workouts, or constant digital stimulation, are actively seeking options that support stress relief, better focus, and mindful pauses. KLAW Super Sprout Sticks aim to fill exactly that gap — a wholesome snack that feels like a smart wind-down rather than another quick fuel-up.

Each stick combines intelligent nutrition with indulgent flavours. The five exciting variants — Masala Madness, Mango Mania, Achari Nimbu, Pudina Punch, and Korean Kick — blend familiar Indian tastes with global influences, making the product appealing to adventurous snack lovers across age groups.

The product was officially unveiled at an exclusive event in Mumbai that brought together wellness enthusiasts, social media influencers, and industry professionals. The evening featured a special immersive wind-down wellness session conducted in collaboration with The Fit Corporate and led by Khyati Kanjani. Popular personality Pratik Sehajpal also graced the occasion, adding star power to the gathering and reinforcing the brand’s connection with health-conscious audiences.

Speaking at the launch, Nikki Arora Singh, Founder & Director of KLAW Snacks, shared the core idea behind the product: “With KLAW Super Sprout Sticks, we wanted to create a snack that supports mindful winding down while delivering on taste and nutrition. Made with 47% sprouted moong and jowar, these baked, high-protein sticks are designed for those who believe that winding down is just as important as powering up. With bold flavours and wholesome ingredients, we’re building snacks that support relaxation, stress relief, and better focus — making conscious snacking exciting, accessible, and intelligent.”

KLAW Snacks is part of the portfolio of Shivanika Foods Private Limited, the company behind the successful plant-based brand Blue Tribe. This positioning allows KLAW to draw on the parent company’s expertise in creating sustainable, conscious, and better-for-you food products. The brand has consistently focused on innovative, flavour-forward snacks that make healthy eating enjoyable rather than restrictive.

With the introduction of Super Sprout Sticks, KLAW strengthens its commitment to the “keyed-up generation” — young professionals and fitness enthusiasts who value both performance and recovery. The product is positioned as a premium yet accessible option that combines the goodness of sprouted grains with bold, devilishly good flavours.

Consumers can now easily find KLAW Super Sprout Sticks on quick commerce platforms including Zepto, Instamart, and Blinkit, as well as in retail stores across major cities such as Delhi, Mumbai, Bangalore, and others. This wide availability ensures that mindful snacking is no longer limited to niche health stores but becomes part of everyday routines.

The launch comes at a time when the Indian snacking industry is witnessing a clear shift towards functional and better-for-you products. Sprouted ingredients, in particular, are gaining popularity due to their enhanced nutritional profile and easier digestibility. By being the first brand to bring a dedicated “supersprout” snack to the market, KLAW has positioned itself as an innovator in this evolving space.

As urban lifestyles continue to grow more hectic, brands like KLAW are responding with solutions that respect both the need for energy and the equally important need for calm. Super Sprout Sticks represent this balanced approach — a snack that nourishes the body while gently supporting the mind.

With its expanding range and clear focus on mindful nutrition, KLAW Snacks is steadily building a portfolio that speaks to conscious consumers who refuse to compromise on either taste or wellness. One wind-down moment at a time, the brand is redefining what healthy snacking can feel like in modern India.