The new store is about experiencing rugs, not just buying them : Anupriya; co-owner of Saraswati Global Rugs

Talking about the usp of the new store and the Niwala Rug collection she says,”The new store is about experiencing rugs, not just buying them. With Niwala, we’ve tried to bring together beautiful contemporary design, Indian craftsmanship and, importantly, a sense of purpose.  A percentage of the sales from every Niwala rug goes towards the Niwala kit, supporting food and essential needs for people who need it.”

Since it’s the first store in the business hub of the country Anupriya shares,”I think rugs are universal. They add warmth, personality and character to a space, irrespective of where you live. Mumbai has a very strong appreciation for design, and I feel Niwala’s contemporary approach to Indian craftsmanship will really resonate here.”

Whatever we do in life we always want our family to appreciate it. And Anupriya is not an exception to that. Sharing more about her family’s support she says,”My family has been my biggest support. I’ve had the opportunity to learn from their experience, but they’ve also given me the freedom to bring my own ideas and identity to the business.”

So what’s your motto as ai entrepreneur? She says,”For me, it’s keep learning, keep evolving and stay true to yourself. Coming from a completely different profession taught me that you don’t have to know everything when you start—you just need the willingness to learn and the courage to take the step.”

And when asked about the vision for Niwala the young doctor turned entrepreneur adds,”I want Niwala to grow into a contemporary rug brand known for design, craftsmanship and purpose. I’d love to take it to more homes across India and eventually internationally, while keeping the Niwala Promise and the idea of giving back at the heart of the brand.”
Here is the link https://www.saraswatiglobal.com/collection/niwala